PromoTXT - Statistics of Mobile Marketing

Text Message Features & Benefits

Features	Benefits
Mobile phone penetration now exceeds PC penetration in US	Users are ready, reachable, and in great numbers. Mobile phone goes with them while PC is at home or work.
13-34 year old demographic early text adopters. Older demo following suit	This is a notoriously hard-to-reach demo. They are captive with mobile texting
System suited for “on-the-fly” promotions or long-term promotions	Flexible with a quick turnaround from conception to implementation
Easy to use	Execs, talent, or staff can quickly create promotions without technical help
Real time monitoring and weekly reports	Quickly see results
New, Unique and novel promotion	Increases value proposition for Sponsors and Advertisers. New source of NTR
Low Rrisk/minimal investment	Minimal upfront costs/cost effective promotion
Web-based system	No up-front technology costs
Service Bureau opt in list management	Partner deals with carriers and their networks for list promotion
Template-driven technology	Allows quick implementation of your branded e-commerce site. Low-risk and quick to market for NTR